We keep this deliberately simple: right now, we don't use any analytics, marketing or tracking cookies at all. Below is exactly what does happen on our website.
Last updated: 6 November 2026
Cookies are small text files that a website places on your device. Some cookies are necessary to make a website work properly; others are used, for example, to analyse visitor behaviour or show personalised advertising. Besides cookies, websites sometimes use similar technologies, such as local storage in your browser. Wherever this policy refers to "cookies", we also mean these kinds of similar technologies.
At present, humanfirstivf.nl uses no analytics, marketing or tracking cookies whatsoever. We only place the strictly necessary storage below:
| Name | Type | Purpose | Retention |
|---|---|---|---|
| hf_cookie_consent | Functional / necessary (browser storage, not a traditional cookie) |
Remembers your choice in the cookie banner, so we don't have to ask again every time | 180 days, after which consent is requested again |
| hf-welkom-gezien | Functional / necessary (browser storage, not a traditional cookie) |
Remembers that you have already seen the welcome message for our new website, so it only appears once | Until you clear your browser data; the message is no longer shown after 31 January 2027 |
This storage is functionally necessary to make the website function as you'd expect, and is exempt from the consent requirement under the ePrivacy rules.
On your first visit, we show a banner where you can choose whether to allow statistics or marketing cookies — now or in future. Such cookies are not currently used, but we want to give you that choice upfront and be transparent should this change (for example, if we decide to start tracking anonymised visitor statistics to improve the website). If this changes, we will update this cookie policy and ask for your renewed consent via the banner.
Previously, our website loaded fonts directly from Google's servers (Google Fonts). This meant your IP address was sent to Google on every visit, even without your explicit consent. We've since corrected this: all fonts are now loaded from our own server. No connection to Google or any other third party is made for this purpose.
Our website has a button that lets you start a conversation with us via WhatsApp, at your own initiative. If you click this button, you'll be redirected to WhatsApp (part of Meta Platforms). Meta may place its own cookies there, in line with its own privacy and cookie policy. This only happens the moment you click the button yourself — not automatically during your visit to our website.
The contact form and registration form on this website are processed via Google Forms. When you submit a form, the information you entered is sent directly to Google. Google may, in line with its own privacy policy, place cookies and process data outside the European Economic Area. This, too, only happens the moment you submit a form yourself. See our privacy policy for more information on how we process form data.
You can change your cookie preference at any time via the "Cookie settings" link at the bottom of every page on our website. You can also always manage, block or delete cookies and similar storage yourself through your browser settings. Note that fully blocking all storage may mean we can't remember your preference, and the banner will reappear on every visit.
We may update this cookie policy from time to time, for example when we add new features that use cookies. The most current version is always available on this page, with the date of the last update shown at the top.
Have a question about this cookie policy? Get in touch via info@humanfirst.nl.
You can update your choice at any time.